【連載】英語：人教版-高中-選修9-Unit 3 Australia 教學(xué)設(shè)計 教案

I. Warming up

Please enjoy a video and some pictures and answer some questions.

1. Can you remember the names of any products that were being advertised? If so, why does this ad appeal to you more?

2. What are the features(特征) of ads?

3. Where can you see ads?

設(shè)計意圖：通過給學(xué)生展示一些廣告視頻和圖片，激發(fā)學(xué)生對廣告運作的興趣，同時激發(fā)學(xué)生對相關(guān)詞匯的回憶，從而為學(xué)習(xí)課文打好鋪墊。

II. Fast reading

1. The purpose of the passage is to __________.

A. inform us of the fact that there are many advertisements in or daily life.

B. help us understand how ads work and avoid being controlled by them.

C. tell us how effective ads are

D. show us how effective ads can be made

2. Scan the headings of each section and get a general understanding of the text.

Sum up the main idea of each section

設(shè)計意圖：快速閱讀技能訓(xùn)練。通過尋讀，訓(xùn)練學(xué)生有目的、有選擇地快速觀覽，尋找所需要的信息的能力。。通過回答主旨問題，學(xué)生對文章的內(nèi)容、結(jié)構(gòu)和作者的寫作意圖有了一個整體印象。通過讓學(xué)生分段并總結(jié)段落大意，培養(yǎng)學(xué)生歸納主旨和概括能力

III. Detail reading

Read part 1 and answer questions.

Task 1 Answer the question.

Where do they advertise?

Task 2 Translate the sentence

Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements.

Read part 2 and answer questions.

Task1

1. All of the following facts about an ad in Paragraph 2 are mentioned except its ______.

A. definition      B. means      C. advertisers       D. target audience

2. Who advertises?

3. Why do they advertise?

Task2 Fill in the table.

Read part 3 and answer questions.

Task1 Answer the question.

1. The example of the adolescent boys in the third paragraph shows us ________.

A. which group is the target of the computer games

B. it is important for the advertisers to identify the target audience

C. that young people are more likely to buy computer games

D. it makes sense to make computer games ad that appeal to adolescent boys

2. How do they decide where to advertise?

Task2 Fill in the table.

Task3 Translatethe sentences

1. Some advertisements appeal to people’sdesire to save money．Others are more likely to be noticed ifthey are funny.

2. As well as reaching the rightaudience with the right technique，advertisers must also placetheir ads in the right medium.

Task4 Retellthis part by using the information given.

How doadvertisers make effective ads?

1) Identifythe target (pay…for…, be wasted, reach, in other words, having identified, asmuch as possible, fit into, form the basis for)

2) Appeal tothe target (in order to, appeal to, some, desire, others, are more likely to,conscience, worthy citizen.)

3) Use asuitable medium (as well as, audience, technique, medium, play a big part in,television ads, a big corporation, afford, on the other hand…)

Read part4 and answer questions.

Task1 Answerthe question.

1. Doesadvertising work?

Task2 Fill in the table.

Task3 Translatethe following sentences.

On the other hand，being constantly exposed to advertisements call help to change ouropinions over time．

Homework

假設(shè)你是一位剛剛大學(xué)畢業(yè)的廣告專業(yè)的求職學(xué)生，正接受面試，考官要你口頭描述廣告的定義以及如何制作有效廣告。

    現(xiàn)在請你按照上面提示為他寫一則約120-150字的短文。

設(shè)計意圖：作業(yè)的設(shè)計真實有趣，充分練習(xí)了課堂上學(xué)過的知識還鍛煉了學(xué)生的寫作能力。